Together,
Leading Through
Botanical Excellence
Rooted in Tradition & Driven by Science
Our Leadership
Team
Mr. Hitesh Patel
Managing Director
As a third-generation entrepreneur, Mr. Hitesh Patel brings over 30 years of extensive experience in managing manufacturing industries across diverse segments. He possesses a broad range of expertise in cultivating and managing customer relations, forging strategic supplier alliances and developing human capital. Mr. Patel’s approach to corporate management is characterized by its simplicity and strategic nature.
With immense global exposure, he is exceptionally well-informed about contemporary market situations worldwide. His far-sighted approach and unwavering willingness to learn and implement new ideas have been a primary driving force behind the company’s sustained growth and success
Managing Director
Mr. Hitesh Patel
As a third-generation entrepreneur, Mr. Hitesh Patel brings over 30 years of extensive experience in managing manufacturing industries across diverse segments. He possesses a broad range of expertise in cultivating and managing customer relations, forging strategic supplier alliances and developing human capital. Mr. Patel’s approach to corporate management is characterized by its simplicity and strategic nature.
With immense global exposure, he is exceptionally well-informed about contemporary market situations worldwide. His far-sighted approach and unwavering willingness to learn and implement new ideas have been a primary driving force behind the company’s sustained growth and success
Mr. Viraj Patel
Director,
Business Development
Mr. Viraj Patel, a fourth-generation entrepreneur, combines robust academic credentials with a keen eye for modern market trends. He holds a B.E. in Chemical Engineering from Mumbai University, an M.S. in Industrial Engineering from Oklahoma State University, USA and has completed Family Business Management from IIM-Bangalore.
Since joining the family business 14 years ago, Mr. Viraj has been a catalyst for growth, introducing new energy into our marketing, distribution and supply chain strategies. His leadership is vital in our expansion into value-added finished products and new intermediates, with a particular focus on leveraging modern trade and e-commerce channels. Mr. Viraj is passionately driving social media promotion to broaden the consumer product market. His ability to connect with and inspire new-generation managers, combined with his forward-thinking approach, provides a significant advantage to the organization.
Mr. Parimal Desai
Director
Mr. Parimal Desai, a distinguished leader with an MSc in Organic Chemistry from South Gujarat University, serves as a Director. With over 44 years of senior-level experience in manufacturing, Mr. Desai has a proven track record in both production oversight and driving technical sales.
His leadership is characterized by a pragmatic and comprehensive approach to manufacturing processes, coupled with an exceptional ability to navigate techno-commercial landscapes. Mr. Parimal is highly skilled at inspiring technical teams to achieve peak performance. He also plays a crucial role in nurturing client relationships, frequently representing the company at trade shows and during key customer engagements.
As a third-generation entrepreneur, Mr. Hitesh Patel brings over 30 years of extensive experience in managing manufacturing industries across diverse segments. He possesses a broad range of expertise in cultivating and managing customer relations, forging strategic supplier alliances and developing human capital. Mr. Patel’s approach to corporate management is characterized by its simplicity and strategic nature.
With immense global exposure, he is exceptionally well-informed about contemporary market situations worldwide. His far-sighted approach and unwavering willingness to learn and implement new ideas have been a primary driving force behind the company’s sustained growth and success
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